NeoBurr Max2 Retargeting Web Ad for Microcopy Dental
Learn More About My Process Behind Designing the Composite
The idea behind the Max2 by Microcopy is that it is a dental burr so strong that it can cut through tooth material with ease.
I was tasked with creating an ad and my vision was to create a visual that depicts the ease of the Max 2. I ended up finding an image of a knife stuck in a stick of butter and I was going to swap the knife with the image of the Max2 shown above dental.
Within Adobe Photoshop, I swapped out the knife for the Max2 dental burr. In order to show that the Max2 was actually stuck in the butter I used Photoshop to create a shadow for the dental burr, steam and add other effects to harmonize the image.
To finalize the ad, I added the NeoBurr Logo and copy that was passed down to me and used the brand fonts and colors to match the brand identity of NeoBurr.
Final Composite Featured in the Digital Ad